Marketing Tech Symposium 2022

As we’ve seen recently, businesses cannot risk leakage, exposure, or misuse of their data.

Data connectivity is the backbone of marketing and business operations. Collaboration on data between departments, between companies, and between the source and destination, is vital for every marketer right now.

In this session, you will learn the top 5 ways to collaborate on data and why collaboration is key when it comes to smart and secure data and enhancing business outcomes, whilst managing risk.

Richard Knott, GM ANZ at InfoSum will cover why marketers should be across concepts such as the ‘non-movement of data’, secure data clean rooms, private data networks, via case studies and use cases, and how using this approach will deliver value for your business.

Without more effective data management and secure ways of handling data, companies will quickly fall behind competitors.