For companies to protect consumer privacy and the commercial value of their data, data sharing is not an option. InfoSum is enabling a decentralised and trusted data ecosystem without the need to share data.
Trust can not be achieved through the sharing of data. Data centralisation must be left in the past along with data leaks, loss of commercial value and unhappy consumers.
InfoSum provides a new way. Decentralisation and federated technology mean everyone retains control of their data, never sharing or exposing consumer personal data.
The privacy-first future will result in more ethical handling of data, true privacy for consumers and flexible data governance that, ultimately, improves transparency and accuracy of marketing.
First-generation platforms require data to be shared locked in their ID. Centralisation like this risks the commercial value of your data and increases the likelihood of leakage.
InfoSum is different. We help companies build decentralised first-party data ecosystems. So we never hold or own any data.
Because of our patented federated technology, you don’t share any data with InfoSum.
Every dataset is held in its own unique instance on a cloud-based server called a Bunker. Bunkers can only ever be accessed by the data owner, You.
You retain complete control of your data at all times. Our permission framework enables you to grant analysis or activation rights to other InfoSum clients, but this never grants them access to the raw data.
Differential privacy techniques ensure your customers’ identities are never exposed.
All analysis is driven by anonymous mathematical representations of data, never raw data.
These anonymous representations move between Bunkers to conduct the required testing that delivers statistical aggregate answers.
The result is you can share knowledge but never data.
Unlock the power of your first-party data with privacy-by-design data onboarding.
Build data-driven alliances underpinned by first-party connectivity.
Use an optimised known audience to deliver people-based marketing campaigns.
Unify insights across multiple internal first-party data sources.
Get in touch to learn more about the InfoSum platform and all the benefits of making your audience available for brands and their agencies to analyse, plan and activate against.