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Unlocking the power of data collaboration: How media agencies drive marketing performance

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Unlocking the power of data collaboration: How media agencies drive marketing performance
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Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

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Rachel Peace, Hearts & Science: “Advocacy, allyship, and action”

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Charging Ahead: How data privacy is powering the future

Charging Ahead: How data privacy is powering the future

Five ways to prepare for the cookieless era

Five ways to prepare for the cookieless era

Be my Valentine? Find your perfect match inside the data clean room

Be my Valentine? Find your perfect match inside the data clean room

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Listen to Identity Architects

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Nola Solomon
Criteo
Nola Solomon, Criteo: “Uniting for a stronger future”

Nola Solomon, Criteo: “Uniting for a stronger future”

Alex Cone
Google
Alex Cone, Google: “Get below the surface”

Alex Cone, Google: “Get below the surface”

Liesbeth Bernaerts
IPG Mediabrands
Liesbeth Bernaerts, IPG Mediabrands: “Rethink everything”

Liesbeth Bernaerts, IPG Mediabrands: “Rethink everything”

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RET4IL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Private Path: Secure exchange of enriched intelligence

The Power of Retail Media

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Channel 4
Nectar360

RET4IL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Renault
Axel Springer

Renault and Axel Springer improve advertising performance with first-party data

ITV

ITVX campaign delivers an 18% app download increase for a global fintech platform

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Playbook
Supercharge marketing performance in the cookieless era
Supercharge marketing performance in the cookieless era

Drive business growth in the cookieless era with data collaboration

Factsheet
Private Path Overview
Private Path Overview

Discover how Private Path enables secure and privacy-safe advanced analytics and measurement

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

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Latest Guides

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Guide
Match rates in the first-party data era
Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Crafting a successful data strategy
Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Guide
Measurement in the age of privacy
Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

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Infographic
Retail Media Networks powered by data clean rooms
Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

Infographic
12-Month Data Collaboration Plan
12-Month Data Collaboration Plan

Unlock the power of your first-party data with this 12-month data collaboration plan

Infographic
Brand-to-brand collaboration in a data clean room
Increase your advertising performance by collaborating with complementary brands

Collaborate with complementary brands to enhance your advertising performance

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Factsheets

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Factsheet
Private Path Overview
Private Path Overview

Discover how Private Path enables secure and privacy-safe advanced analytics and measurement

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

Factsheet
Private Path Enrichment
Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

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InfoSum in the News

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How data collaboration can help brands stay privacy compliant while fostering partnerships

AdNews
April 8, 2024

What Publishers can learn from broadcasters when it comes to data collaboration

Videoweek
April 4, 2024

ReStore partners with InfoSum to enhance online retailer data

Engage
April 2, 2024

InfoSum, Experian seek to increase power of auto brands’ first-party data

Auto Remarketing
April 1, 2024

Experian, InfoSum introduce cleanrooms for automotive

MediaPost
March 28, 2024

InfoSum and Experian launch groundbreaking innovation that enables automotive advertisers to improve audience strategy

Yahoo!
March 28, 2024
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