Advanced TV is an umbrella term that refers to the technology that supports the delivery of data-driven advertising, but what sits under that umbrella? From connected TV and addressable TV to over-the-top and video-on-demand, we define all the key Advanced TV terms in one handy infographic.
Advanced TV is an umbrella term that refers to the technology that supports the delivery of data-driven advertising, but what sits under that umbrella? From connected TV and addressable TV to over-the-top and video-on-demand, we define all the key Advanced TV terms in one handy infographic.
Want to take this infographic with you? Download a PDF version here.
Advanced TV is an umbrella term that refers to the technology that supports the delivery of data-driven advertising, but what sits under that umbrella? From connected TV and addressable TV to over-the-top and video-on-demand, we define all the key Advanced TV terms in one handy infographic.
Want to take this infographic with you? Download a PDF version here.
